SEO & growth insights
Actionable strategies for B2B SaaS organic growth. No fluff, no vanity metrics — just what works.

Fractional SEO: The Model for Growth-Stage SaaS
Fractional SEO gives growth-stage B2B SaaS senior strategy and execution part-time. See how the model works, what it costs, and when it beats a full-time hire.

SEO Consulting Pricing: What to Pay in 2026
A B2B SaaS buyer’s guide to SEO consulting pricing in 2026: real rate ranges, what each tier should deliver, and how to tie spend to pipeline.

B2B SEO Services: What a Five-Figure Monthly Budget Should Get You
A five-figure monthly B2B SEO budget should fund strategy, technical fixes, content, AI search visibility, and pipeline reporting. Here is the full breakdown.

B2B SaaS SEO: The Definitive Buyer’s Guide
A practical buyer’s guide to B2B SaaS SEO in 2026: strategy, AI search visibility, pipeline attribution, and how to evaluate a partner before you sign.

The GEO Benchmark: How Concentrated Is AI Search Visibility in B2B SaaS?
We asked ChatGPT, Gemini, and Perplexity to recommend B2B SaaS tools across 12 categories. Only 2.6 brands per category were cited by all three engines.

How to Track Your AI Search Visibility
How to track AI search visibility: the four metrics that matter, a copyable framework, and how often to check whether ChatGPT and Perplexity cite your brand.

What is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) structures content to win direct answers from featured snippets, voice assistants, and AI engines like ChatGPT and Perplexity.

Best GEO Tools in 2026: The Generative Engine Optimization Stack
The best GEO tools by category: AI visibility trackers, content optimization, schema validators, and search analytics. How to build a starter stack for free.

GEO Strategy: How to Get Your Brand Cited by AI
A six-step GEO strategy to get your B2B SaaS brand cited by ChatGPT, Perplexity, and Google AI Overviews: audit, map questions, structure content, build authority, measure.

What is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is the practice of getting your brand cited inside AI answers from ChatGPT, Perplexity, and Google AI Overviews. Here is how it works.

Generative Engine Optimization (GEO): The Complete Guide
Generative engine optimization (GEO) is how B2B SaaS content earns citations inside ChatGPT, Perplexity, and Google AI Overviews. The complete GEO guide.

AI Search Results: What the Early Data Tells Us
One agency tracked $506K in contract value from AI search in four months with 7.6x LLM traffic growth. Here is what the early data actually shows for SEO practitioners.

Your FAQ Page Is Your New Homepage for AI Search
Your FAQ page is the highest-ROI GEO asset you can build. LLMs pull answers from structured Q&A content. Here is the technical implementation guide for B2B SaaS SEO teams.

SEO ROI for SaaS: How to Measure and Attribute Pipeline to Organic
Every SaaS company wants to know: is our SEO investment actually generating pipeline? The answer is almost always yes — but most teams can’t prove it because they’re measuring the wrong things. SEO ROI isn’t a mystery. It’s a measurement problem. And measurement problems have solutions. This guide gives you the frameworks, formulas, and infrastructure […]

Content Marketing for SaaS: From Strategy to Pipeline Attribution
Most SaaS content marketing produces blog posts nobody reads. Here’s the framework for building a content engine that drives pipeline — not pageviews.

The Technical SEO Audit Checklist for B2B SaaS Websites
A 7-section technical SEO audit checklist built for B2B SaaS websites. Covers crawlability, site architecture, Core Web Vitals, on-page elements, schema markup, security, and mobile accessibility — with pass/fail criteria for every item.

How to Choose a B2B SEO Agency: The Evaluation Framework
A practical framework for evaluating B2B SEO companies, with red flags to avoid, questions to ask, pricing benchmarks, and what the first 90 days should look like.

GEO vs AEO vs SEO: What B2B SaaS Companies Need to Know About AI Search
GEO, AEO, and SEO each serve different parts of the search ecosystem. Here’s what B2B SaaS marketers need to understand about generative engine optimization and where it fits alongside traditional SEO.

Programmatic SEO for SaaS: How to Generate Thousands of High-Intent Pages
Learn how SaaS companies use programmatic SEO to generate thousands of high-intent landing pages that capture long-tail search traffic and drive pipeline. A practitioner’s guide with real patterns, tech stack breakdowns, and quality frameworks.

SaaS SEO: The Complete Guide to Organic Growth for B2B SaaS
A practitioner’s guide to SaaS SEO — from technical foundations and content strategy to programmatic SEO, link building, pipeline attribution, and AI search readiness.