SEO & growth insights
Actionable strategies for B2B SaaS organic growth. No fluff, no vanity metrics — just what works.

GEO for B2B: How AI Search Changes the Buyer’s Journey
GEO for B2B SaaS: how AI search compresses the buyer’s journey, which pages ChatGPT and AI Overviews cite, and how to measure your brand’s citation share.

SEO Attribution Models: How B2B SaaS Teams Credit Organic Pipeline
Compare SEO attribution models for B2B SaaS, from first-touch to W-shaped, with a worked example and a setup plan for crediting organic and AI search pipeline.

SEO Reporting: Reports That Prove Pipeline
SEO reporting that proves pipeline: the metric layers, attribution math, and AI visibility data B2B SaaS leaders need to defend organic search budgets.

Programmatic SEO Tools: The Complete Stack
Programmatic SEO tools are the software layer that lets one team publish hundreds or thousands of templated pages from a structured data source. A complete stack covers five jobs: keyword and entity research, data sourci

B2B SEO Strategy: The Series A to D Playbook
A stage-by-stage B2B SEO strategy for Series A to D SaaS: what to build, what to prune, and how to tie organic search and AI citations to real pipeline.

SEO for SaaS Startups: The Pre-Series B Playbook
SEO for SaaS startups before Series B: which pages to build, how to pick keywords with no authority, what GEO changes, and the budget that gets pipeline.

SaaS SEO Consultant: What to Look For
What to look for in a SaaS SEO consultant: pipeline accountability, product-led content skill, technical depth, GEO capability, and clear pricing. Plus red flags.

Programmatic SEO Examples: SaaS Companies Doing It Right
Programmatic SEO examples from Zapier, Wise, Datadog, HubSpot and G2, plus the data test, the unit math, and the QA rules that keep the pages indexed.

SEO Audit Services: What Is Included and What to Expect
What SEO audit services include, what they cost, and what a B2B SaaS buyer should expect: technical, content, authority, and AI search visibility checks.

Lead Generation SEO: Turning Organic Into Pipeline
Lead generation SEO turns organic search and AI answers into qualified pipeline. Learn the query map, page types, and attribution model B2B SaaS teams use.

Fractional SEO: The Model for Growth-Stage SaaS
Fractional SEO gives growth-stage B2B SaaS senior strategy and execution part-time. See how the model works, what it costs, and when it beats a full-time hire.

SEO Consulting Pricing: What to Pay in 2026
A B2B SaaS buyer’s guide to SEO consulting pricing in 2026: real rate ranges, what each tier should deliver, and how to tie spend to pipeline.

B2B SEO Services: What a Five-Figure Monthly Budget Should Get You
A five-figure monthly B2B SEO budget should fund strategy, technical fixes, content, AI search visibility, and pipeline reporting. Here is the full breakdown.

B2B SaaS SEO: The Definitive Buyer’s Guide
A practical buyer’s guide to B2B SaaS SEO in 2026: strategy, AI search visibility, pipeline attribution, and how to evaluate a partner before you sign.

The GEO Benchmark: How Concentrated Is AI Search Visibility in B2B SaaS?
We asked ChatGPT, Gemini, and Perplexity to recommend B2B SaaS tools across 12 categories. Only 3.6 brands per category were cited by all three engines.

How to Track Your AI Search Visibility
How to track AI search visibility: the four metrics that matter, a copyable framework, and how often to check whether ChatGPT and Perplexity cite your brand.

What is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) structures content to win direct answers from featured snippets, voice assistants, and AI engines like ChatGPT and Perplexity.

Best GEO Tools in 2026: The Generative Engine Optimization Stack
The best GEO tools by category: AI visibility trackers, content optimization, schema validators, and search analytics. How to build a starter stack for free.

GEO Strategy: How to Get Your Brand Cited by AI
A six-step GEO strategy to get your B2B SaaS brand cited by ChatGPT, Perplexity, and Google AI Overviews: audit, map questions, structure content, build authority, measure.

What is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is the practice of getting your brand cited inside AI answers from ChatGPT, Perplexity, and Google AI Overviews. Here is how it works.