Generative Engine Optimization

Get cited by ChatGPT, Perplexity, and AI Overviews

Generative Engine Optimization (GEO) — also called Answer Engine Optimization — is the largest new organic channel in over a decade. We optimize your content to be cited by AI search engines, not just ranked by Google.

Why this matters

When a prospect asks ChatGPT "what's the best SEO tool for SaaS companies?" and your product isn't mentioned, you just lost a deal you never knew existed. AI search engines are reshaping how B2B buyers research solutions. They don't browse ten blue links — they read synthesized answers and follow the sources cited. GEO ensures your content is structured so AI models can extract, attribute, and cite it. This isn't about gaming algorithms. It's about making your expertise legible to the systems that are increasingly mediating buyer research. Companies that optimize for AI citation now will own the channel. Those that wait will be playing catch-up for years.

Query

"best seo tools for saas"

Google
✗ Not ranked
ChatGPT
✓ Cited
Perplexity
✓ Cited with source

GEO ensures you appear across all AI search surfaces

What's Included

Scope of work

AI citation audit — map where you appear (and don't) across ChatGPT, Perplexity, Gemini
Content restructuring for AI extractability — structured claims, citation-ready formatting
Schema markup engineered for AI comprehension and knowledge-graph inclusion
Direct answer optimization — own the zero-click response for your core queries
Source authority building through third-party citations and expert mentions
AI Overview targeting — structured content that Google surfaces above organic results
Perplexity and ChatGPT citation tracking with competitive benchmarking
GEO performance dashboard — monitor AI visibility alongside traditional rankings
Process

How it works

01

Audit

Map your current AI search visibility across ChatGPT, Perplexity, and AI Overviews

02

Optimize

Restructure content for AI extractability and citation likelihood

03

Build

Implement schema, structured data, and source authority signals

04

Track

Monitor AI citations and visibility with our GEO dashboard

FAQ

Common questions

What is Generative Engine Optimization (GEO)?

GEO — also known as Answer Engine Optimization (AEO) — is the practice of optimizing your content to be cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. It's the largest new organic channel in over a decade. AI engines synthesize answers rather than list links, so optimization requires a fundamentally different approach.

Does GEO replace traditional SEO?

No — GEO complements SEO. Strong traditional SEO is foundational. GEO adds the layer of optimizing for AI citation on top of existing organic performance.

Ready to get started?

Book a strategy call to discuss how generative engine optimization can drive pipeline for your business.

Start GEO optimization