Prove organic ROI to the board
Connect organic traffic to pipeline and revenue with live dashboards. Replace vanity traffic metrics with the numbers that matter: demos booked, pipeline created, deals closed.
Why this matters
Here's the pattern we see everywhere: marketing reports 40% traffic growth from organic, the board asks "how much pipeline did that drive?", and nobody can answer. The CMO loses credibility, budget gets reallocated to paid channels, and organic slowly starves. Pipeline attribution solves this by connecting the entire journey — from the first organic visit to the keyword that brought them, through every touchpoint, to the closed deal in your CRM. When you can show the board that a specific technical SEO fix drove $200K in pipeline, or that your pSEO pages generated 15 demo requests last month, SEO stops being a cost center and becomes the highest-ROI channel you have.
Scope of work
- First-touch and multi-touch attribution modeling
- Organic keyword to demo booking correlation
- CRM integration (HubSpot, Salesforce)
- Live pipeline attribution dashboard
- Content performance by revenue impact
- Board-ready reporting
- Conversion path analysis
- ROI calculation per SEO initiative
How it works
Instrument
Set up tracking across your funnel — from first organic visit to closed deal
Connect
Integrate analytics, CRM, and marketing automation for full-funnel visibility
Build
Create live dashboards replacing monthly PDF reports
Report
Ongoing attribution insights tied to business outcomes
Common questions
What CRMs do you integrate with?
HubSpot and Salesforce primarily. We can also work with Pipedrive, Close, and custom CRM setups.
How long does attribution setup take?
Initial setup is typically 2-4 weeks. You'll have a live dashboard showing organic pipeline contribution within the first month.
Ready to get started?
Book a strategy call to discuss how pipeline attribution can drive pipeline for your business.