Marketing Automation: which brands AI names

Which marketing automation platforms AI assistants name for B2B SaaS.

ChatGPT, Gemini, Perplexity (gpt-4o-mini with web search · gemini-2.5-flash grounded in Google Search · sonar) · October 2026 · 90 answers across 15 queries

Share of voice

1HubSpot96.7% (87/90)

2ActiveCampaign88.9% (80/90)

3Brevo66.7% (60/90)

4Marketo63.3% (57/90)

5Mailchimp61.1% (55/90)

6Pardot45.6% (41/90)

7Customer.io44.4% (40/90)

8Klaviyo43.3% (39/90)

9GetResponse34.4% (31/90)

10Omnisend31.1% (28/90)

11Braze24.4% (22/90)

12Iterable8.9% (8/90)

13Ortto3.3% (3/90)

Sources AI leaned on

The third-party sources named most often in these answers. If you want to be cited, these are where to earn presence.

TechRadar · 11G2 · 1

Methodology

We ask an AI assistant the same set of 15 real buyer-intent queries that B2B teams use when evaluating marketing automation tools, repeated across passes for stability. We then measure each brand's share of voice — the percentage of answers that name it — using exact name and alias matching. Each edition is a dated snapshot; see the measurement date above.

The queries we ask

· best marketing automation platform for B2B SaaS
· top marketing automation software 2026
· best marketing automation for startups
· best email marketing automation for B2B
· best marketing automation for demand generation
· best marketing automation tools
· best lifecycle marketing platform
· best marketing automation for small business
· HubSpot alternatives for marketing automation
· best marketing automation with CRM
· best B2B email automation platform
· best marketing automation for product-led growth
· best customer engagement platform for SaaS
· best marketing automation for lead nurturing
· most affordable marketing automation platform

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