Marketing Automation: which brands AI names

Which marketing automation platforms AI assistants name for B2B SaaS.

ChatGPT, Gemini, Perplexity (gpt-4o-mini · gemini-2.5-flash · sonar) · June 2026 · 90 answers across 15 queries

Share of voice

1HubSpot100% (90/90)

2ActiveCampaign87.8% (79/90)

3Pardot55.6% (50/90)

4Marketo54.4% (49/90)

5Brevo51.1% (46/90)

6Mailchimp46.7% (42/90)

7Klaviyo35.6% (32/90)

8GetResponse27.8% (25/90)

9Customer.io25.6% (23/90)

10Braze20% (18/90)

11Omnisend15.6% (14/90)

12Iterable12.2% (11/90)

13Ortto6.7% (6/90)

Sources AI leaned on

The third-party sources named most often in these answers. If you want to be cited, these are where to earn presence.

G2 · 3Capterra · 2Gartner · 2

Methodology

We ask an AI assistant the same set of 15 real buyer-intent queries that B2B teams use when evaluating marketing automation tools, repeated across passes for stability. We then measure each brand's share of voice — the percentage of answers that name it — using exact name and alias matching. Editions refresh monthly so movement is visible over time.

The queries we ask

· best marketing automation platform for B2B SaaS
· top marketing automation software 2026
· best marketing automation for startups
· best email marketing automation for B2B
· best marketing automation for demand generation
· best marketing automation tools
· best lifecycle marketing platform
· best marketing automation for small business
· HubSpot alternatives for marketing automation
· best marketing automation with CRM
· best B2B email automation platform
· best marketing automation for product-led growth
· best customer engagement platform for SaaS
· best marketing automation for lead nurturing
· most affordable marketing automation platform

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