Organic Pipeline Calculator

How much pipeline should organic drive?

Enter your numbers. See the gap. Decide if it's worth closing.

Monthly Organic Sessions15,000

500500K

Average Deal Size (ACV)$25K

$1K$250K

Visitor-to-Lead Rate2%

0.1%10%

Lead-to-Opportunity Rate15%

1%50%

Opportunity-to-Close Rate25%

5%60%

Company Stage

Benchmark visitor-to-lead for Series B: 2.5% (typical sessions: 20K–80K/mo)

Current Pipeline

$13.5M

$1.1M/mo · $3.4M closed/yr

Series B Benchmark

$16.9M

$1.4M/mo at 2.5% visitor-to-lead

Pipeline Gap

$3.4M

Closing 50% = $422K additional revenue/yr

Diagnostic ROI

121x

$3,500 investment vs. $422K impact